Gone are the days of loading a huge website and having to zoom in and out to find what you’re looking for.
Responsive web design also takes into account the user interaction and makes your site easier to use by noticing and enabling things like touch screens for navigation.
The Numbers Game
Looking good on smartphones is critical for your businesses or non-profit.
94% of smartphone users look for local information on their phone and
84% take action as a result, such as making a purchase or contacting the business.
77% of users have researched a product or service on their device, and 46% of smartphone users have made a purchase on their phone
67% of people start shopping on one device and continue to another
67% more likely to buy a product or use a service on a website where they had a positive mobile experience.
65% of sequential shopping occasions are started on a smartphone
34% of people turn to the screen that’s closest when looking for information.
What does this mean for businesses? If you don’t offer your users or potential customers a good experience on the device of their choice, you may lose visitors or customers. On the other hand, if you make sure that the experience they will have on the various devices is good, you are more likely to retain them as visitors and later convert them to customers.
Your Website Will Adapt to any Screen Size
The major benefit of a responsive design is that the size of the webpage is determined by screen size, not device. This means that no matter what size screen someone is viewing your website on, it will display properly for that screen size.
In the future, as new devices (TVs, watches, glasses, etc.) are browsing around the internet, your responsive site will still look beautiful.